Literature Critique Assignment Example | Topics and Well Written Essays - 1500 words

Literature Critique - Assignment Example Keung (2009) takes a look at the state of Corporate Social Responsibility in China in the wake of the various ethical challenges facing the business community in China. The arguments of Keung (2009) are based on the surveys that had been recently done in China in order to explore China’s corporate social responsibility issue. Keung (2009) further articulates a notion of business ethics that embraces a model that is in use in Europe and which is becoming popular in China. This report aims to review Keung (2009) that explores the challenges that have hindered the progression of corporate social responsibility in China’s business community critically by assessing the research questions, the research methodology and design, the limitations of the study in context to literature that is available that addresses this same topic. Keung (2009) fits into the chosen area of research because it explores corporate social responsibility with respect to the Chinese business community. This is in line with the chosen project area that deals with the study of the impact of social responsibility implementation to Chinese manufacturers. The article being critiqued aims to unravel the various challenges that face Corporate Social Responsibility in China and development of business ethics in China. The article begins by looking at the moral doldrums that have affected the business and environment in China. It explores issues such as the environmental crisis in Chian that has been caused by the increased use of cola as a source of energy. Labour right issues and product safety issues are also discussed. Product issues like substandard goods, fake products are critically analysed. The first section ends with a look at the culture of profit and the aftermath that it had in China .Keung goes ahead to review the various corporate activities that have been witnessed in China and the factors that have influenced the development of

Avoiding Future Frauds with the Sarbanes-Oxley Act Essay Example for Free

Avoiding Future Frauds with the Sarbanes-Oxley Act Essay It is clear that the establishment of the Sarbanes-Oxley (SOX) act in 2002 was specific to reducing future financial fraud and imposing criminal penalties for publicly traded companies. What is not clear is whether or not the act has proved to be successful in its implementation and governance. The establishment of the act and subsequent amendments are intended to protect the public from fraud in the financial accounting of publicly traded corporations. In 2002, there were opinions both for and against the effectiveness of SOX. More than a decade later, there are still opinions on both sides of the debate. Criticism of the Sarbanes-Oxley Act The effectiveness of the Sarbanes-Oxley act has been highly criticized since its inception. One of the major contentions is that the Sarbanes-Oxley act has no provisions to differentiate the requirements for small publicly traded businesses from large conglomerates (that lead and often monopolize the marketplace). Publicly traded companies that are small in size may find the costs of compliance prohibitive to the future of their business (Coustan, 2004). Critics of SOX believe that this unnecessarily reduces the number of players in a competitive marketplace. The cost of compliance can be excessive for some smaller companies. Auditing expenses cause companies to seek private investment and become privately owned (San Antonio Express-News, 2007). Ten years ago, critics expressed â€Å"fears that small, publicly listed companies might not meet internal control reporting requirements without substantial additional expense; some may have to delist because of it. It could mean only larger companies will go public† (Coustan, 2004, p. 1). In recent years, this debate continues. Critics still express concerns â€Å"that Sarbanes-Oxley is overreaching and has placed unnecessary  restrictions on corporations that have and will continue to unduly inhibit corporate performance until they are removed† (Brite, 2013). Another major contention of critics is that the costs of compliance for outweigh the benefits in an international marketplace. Those against SOX feel that the costs outweigh the benefits and speak out in public forums stating that the â€Å"Sarbanes-Oxley has burdened the US financial market with costly rules and regulations that have reduced international competitiveness† (debate.org, 2014). There are those that openly share the opinion that the implementations of regulatory overkill through the 2002 Sarbanes-Oxley act â€Å"wrongfully make the innocent suffer for the guilty† (Gilmore, 2013). The reporting requirements of SOX are specific to businesses in the United States. Unlike American business, international business does not have the same requirements. â€Å"Regulatory compliance opposes economic costs on organizations and can affect their competitive advantage† (Srinivasan, 2014, p. 44). Increasing the cost for American business decreases competitive advantage in the worldwide marketplace. In addition to cost and competitive advantage, the structure of the bill has also been called into question. The Court of Appeals recently found difficulty with the wording of the amended 18 USC, citing that â€Å"paragraph (b) of the statute includes the word â€Å"knowingly† while paragraph (c) does not† (Bishop, 2013). The opinions of the Court of Appeals lends to the public opinion expressed in published CPA perspectives that â€Å"SOX was a hastily assembled bill† (Moran, 2013). Involved and cumbersome requirements cause confusion and frustration for companies attempting to comply with the Sarbanes-Oxley act even more than a decade after its implementation. Companies and lawmakers alike have had difficulty over the years with the interpretation of and compliance with the act. â€Å"SOX brought about many changes to the way public companies had to operate, and there was some question as to how these would stand up over time† (Moran, 2013). Positive Aspects of the Sarbanes-Oxley Act Despite complaints by critics, there are positive aspects of the Sarbanes-Oxley act that have withstood the test of time. Initial reactions have softened after smaller businesses were granted some relief in later amendments of the act. Larger businesses found that compliance with the act  increased investor confidence and contributions. In addition, the resultant increase in financial transparency has improved business relationships on many levels. First and foremost, there are many of the opinion that the enactment of the Sarbanes-Oxley act increased investor confidence and protection in the marketplace. â€Å"Does Sarbanes-Oxley prevent all bad actors from defrauding investors? No law could accomplish that. But it can and has deterred such activity† (Gillian, 2012, p. 1). Those in support of the Sarbanes-Oxley act agree that there is a positive side for investors and the businesses in which they invest. â€Å"A 2005 survey by the Financial Executives Research Foundation f ound that 83 percent of large company CFOs agreed that SOX had increased investor confidence, with 33 percent agreeing that it had reduced fraud† (Hanna, 2014, p. 2). With an increase in confidence and a perceived reduction of fraud, investors could more confidently make intelligent business decisions on the purchase and sale of publicly traded companies. Those on the positive side of the SOX act believe that the effects on small business have softened. Studies show that as companies become more accustomed to the costs of compliance, the expense decreases (San Antonio Express-News, 2007). In addition, the effects on smaller companies were ultimately deferred. â€Å"Audit standards also were modified in 2007, a change that reportedly reduced costs for many firms by 25 percent or more per year† (Hanna, 2014, p. 1). Although the costs of compliance decrease retained earnings, investors are more confident in the reliability of company reports (Gillian, 2012). â€Å"The cost of being a publicly traded company did cause some firms to go private, but research shows these were primarily organizations that were smaller, less liquid, and more fraud-prone† (Hanna, 2014, p. 1). These modifications of the act allowed more small businesses to remain competitive in the marketplace. Business relationships have also improved with increased transparency. The reduction of information asymmetry is a direct benefit to both the company and the investors. â€Å"Information asymmetry is a situation in which one party in a transaction has more or superior information compared to another† (Brite, 2013, p. 1). Periodic testing of internal controls required by SOX 404, increases transparency among internal and external stakeholders of the business. The American Institute of CPAs states on their website that â€Å"section 404B has led to improve financial reporting and greater  transparency† (American Institute of CPAs, 2006 – 2014). Conclusion and Opinion To evaluate the effectiveness of SOX in preventing future frauds, one must take into consideration the many different situations in which the legislation is applicable. Enactment of the Sarbanes-Oxley act increases corporate responsibility and sets restrictions on auditor services. This certainly reduces the potential for fraud; however it does not eliminate it. From a business perspective, compliance is beneficial. The costs of implementing the requirements may be high; however the benefit of increased investor confidence in a publicly traded environment is higher. There are going to be situations in which fraud is inevitable. Fraudulent wrongdoers and companies will find loopholes and the recent Court of Appeals case is evidence of that fact. As with any law, this regulation will reduce the frequency of, but not prevent, purposeful future criminal activity. References American Institute of CPAs. (2006 – 2014). Section 404B of Sarbanes-Oxley Act of 2002. Retrieved from AICPA: American Institute of CPAs: http://www.aicpa.org/advocacy/issues/pages/section404bofSOX.aspx Bishop, K. (2013, June six). Grand Theft Auto Meets the Sarbanes-Oxley Act. Retrieved from California Corporate and Securities Law: http://calcorporatelaw.com/2013/06/grand-theft-auto-meets-the-sarbanes-oxley-act/ Brite, C. (2013, June 30). Is Sarbanes-Oxley a Failing Law? Retrieved from University Of Chicago Undergraduate Law Review: http://uculr.com/articles/2013/6/30/is-sarbanes-oxley-a-failing-law Coustan, H. L. (2004, February). Sarbanes-Oxley: What It Means to the Marketplace. Retrieved from Journal of Accountancy: http://www.journalofaccountancy.com/Issues/2004/Feb/SarbaneSOXleyWhatItMeansToTheMarketplace.htm debate.org. (2014). Do you believe the Sarbanes-Oxley Act has failed? Retrieved from debate.org: http://www.debate.org/opinions/do-you-believe-the-sarbanes-oxley-act -has-failed Gillian, K. (2012, July 24). It Enhanced Investor Protection. Retrieved from nytimes.com: http://www.nytimes.com/roomfordebate/2012/07/24/has-sarbanes-oxley-failed/sar

Introduction Marketing Communication Definition Marketing Essay

Introduction Marketing Communication Definition Marketing Essay Belch defined Integrated marketing communication as a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs with consumers, customers, prospects employees and other relevant external and internal audiences (Defining IMC). On the other hand, Fill (2009) defined Marketing communications as a management process through which an organization engages with its various audiences (p. 54). According to Fill (2009), the use of the word integrated refers to the use of various strategies in marketing communications. What is marketing communication audit A marketing communication audit involves the research of how successful are the companys internal and external communications (Thomas, 2008) to enhance the performance of the organization by identifying weaknesses and ways to improve it. Brief description of the company: Louis Vuitton History of the company Louis Vuitton (LV) is a luxury brand which was founded by Louis Vuitton in 1854 in Paris (Diniz, 2009). From then onwards, it has grown to become one of the most well known luxury brands in the world. Today, its product line includes luggages, bags, watches, shoes, jewelleries, and many more items (Diniz, 2009). Strength of the brand Husic and Cicic (2009) claimed that the customers of today have more disposable income, making them more attracted to luxury products. This claim is supported by Kapferer (2012) who agreed, saying that the performance of LV has shown promising growth. Apparently, the company seems to have a lot of potential for further development. The brand also has its own loyal customer base. These customers make decisions to buy the products of the company through a decision-making process which in theory is called the Consumer Decision Process Model shown below. Need recognition Search for information Pre-purchase evaluation of alternatives Purchase Consumption Post-consumption evaluation Divestment Source: Blackwell, Miniard Engel, 2006 Figure 1 The Consumer Decision Process Model Statistic /Plan The economic downturn has affected businesses worldwide, especially those which are luxury goods (Berman Evans, 2010). 56 percent of adults in a survey involving 2,700 consumers from Europe said that they would reduce optional spending by 12 percent on average (Berman Evans, 2010). This can lead to a serious problem for LV if its customers are affected. On the contrary, a study by Nunes, Drà ¨ze and Young (2011) revealed the opposite, showing improvements in LVs performance in the face of recession. This can be attributed to the companys effective marketing communication strategies. Context analysis Internal Factors Company analysis LV has built an international reputation for outstanding quality, creativity and craftsmanship in the duration of five generations (Fujiwara, 2007, p. 1). Maintaining the authenticity of the past while at the same time forecasting the future has been pivotal in the company values (Fujiwara, 2007). Today, the brand has outlets all over the world (Kapferer, 2012). Product analysis LV products include handbags, luggages, purses, jewelleries, and others. The issue here is the vulnerability of its products to counterfeits. Almost 99 percent are counterfeits (OFlaherty, 2008). Thus, the company has taken several steps to curb this problem by implementing the Principle to Eliminate Counterfeiting which includes distribution of warning notices and registration of trademarks (Shiganawa, 2008). However, these strategies are not always successful because the root problems are not tackled. External Factors Environmental factors Delpal (2011) reported an increase from 72 billion euros in 1994 to 168 billion euros in 2010 in luxury goods sales, making the yearly growth 5 percent on average. The growth of the luxury market has led to the entrance of many luxury fashion brands, increasing the competition (Kim Ko, 2011). Therefore, LV should design competitive marketing strategies. Competitor analysis LV has many competitors such as Hermà ¨s, Dior, and Gucci. Hermà ¨s expanded its operations by employing more craftsmen and acquiring several companies of French origin (Delpal, 2011). On the other hand, Delpal (2011) reported that Dior, Gucci and Yves Saint Laurent eliminated most license agreements to have better control of its operations. Then, LV launched several production units to keep up with increasing demands (Delpal, 2011). These strategies employed by luxury brands show that the companies sometimes do replicate the marketing strategies of its competitors competitively. Objective / Goal of the company The goal LV is to be the undisputed leader of the luxury goods sector (LVMH Codes of Conduct, 2010, p. 5). This objective is backed up by the values shared by the company employees: (a) Innovation and creativity: because our future success will come from the renewal of our product offering while respecting the roots of our Houses. (b)Excellence of products and services: because we embody what is most noble and accomplished in the artisan world. (c)Brand image enhancement: because our brands represent an extraordinary asset, a source of dreams and ambitions. (d) Entrepreneurship: because this guarantees our ability to react and our motivation to create and seize opportunities. (e) Leadership-Be the best: because it is through continually excelling that we accomplish the best and achieve the best results. Source: LVMH Code of Conduct, 2010. What is the need for organizational objectives? Yip (2007) mentioned that it provides a sense of direction and focus, maximizing the potential for long term success. What is the promotional objective and strategies of the company? The general promotional objective of the companies is to build a luxury brand image so that the brand is associated with luxury among its customers (LVMH Codes of Conduct, 2010). What is the relationship of corporate strategy and promotional objective The promotional strategy is closely related to the corporate strategy of LV because it is derived from the overall objective of the company which is to become the leading luxury goods company. The company utilizes the SMART (Specific, Measurable, Achievable, Realistic and Timely) (Yip, 2007) guidelines to create its five core values. Budget and other resources Finocchiaro (2010) reported that the company increased its total advertising expenditure in 2010 by 57 percent from 2009 to 2010. This major increase may be attributed to a rebound from the bad economic conditions in 2009. It was also mentioned that in 2010, from the month of January to June, $ 22 million was allocated for advertising, compared to $ 14 million of the last year (Finocchiaro, 2010). This is a promising development in keeping up with the competitive environment. What are the differences between sales and communication-based objectives? Sales based objectives are more concerned with the bottom line of the company and short term profits of the company whereas communication based objectives focus on building a favorable image of the company (Berman Evans, 2010; Kotler Armstrong, 2008). Message Strategy of the company LV utilizes newspapers and magazines to display image ads as a pull strategy rather than aggressive ads which uses the push strategy to attracts customers (Shiganawa, 2008). Source: Kotler Armstrong (2008) Figure 3 Push versus Pull Promotion Strategy The push strategy pushes the product to consumers while the pull strategy creates consumer demands for a product through marketing activities (Riley, 2012). Accordingly, LV has a principle of avoiding mass advertising such as television commercials to build its image as a luxury good (Shiganawa, 2008). Target Audiences What is the target market According to Diniz (2009), the target market of LV is males and females between the ages 30 to 50 years old, with income of  £35, 000 or more. The company also targets graduates and professionals with sense of self worth and novelty seekers (Diniz, 2009, target segmentation). Plus, the company focuses on people who value luxury brands as a symbol of status as well as those who respond to peer pressure (Nunes, Drà ¨ze Young, 2011). Consequently, the feedback of these customers is important in order to evaluate the effectiveness of marketing efforts towards one of the most important goals which is customer satisfaction. What is the feedback from customers The figure below shows the least things that customers like about shopping at LV based on a survey of 2,318 respondents from all over the world (Lee, 2009). Source: Lee, 2009. Figure 2 What do you Like the Least about the Louis Vuitton Shopping Experience? From the figure, service is seen as the least thing customers like about the brand while the second least liked attribute is the price-value relationship. However, Lee claimed that the satisfaction of LV customers has little to do with the price-value relationship as customers who purchase the brand value the prestige of owning the brand, not its economical benefits. The survey also outlined several interviews with the customers of LV to obtain their feedbacks. One customer said I dont look like a typical LV customer, so the salespeople were in a hurry to have me out of their store as fast as possible while another customer remarked I guess I did not fit the image I was not wearing all labels(Lee, 2009, Voice of the Customer from Louis Vuitton Shoppers). Lee (2009) said that the brand focuses its promotional activities and services towards people who seem to embody the target market of the brand, which are people with high social status. Although this is a differentiation strategy w hich may benefit the company, it may have adverse effects in the long run if the company does not recognize that they have diverse clientele from various backgrounds, not necessarily high status. This may be because today, people who are average in terms of income level has changing needs and is moving more towards satisfying their wants for status rather than physiological needs. Marketing communication The aim of marketing communication (Brief) and role The aim of marketing communications is to engage the target audience in terms of processing rational information or emotional information (Fill, 2009). Dion and Arnould (2011) said that LV is more concerned with the emotional aspects of consumption, due to its association with luxury goods. However, Fill (2009) suggested that there should be a balance between both elements (rational and emotional) rather than focusing on solely one need. The promotion tools For LV, the focus of the promotional tools is more towards enhancing the brand image rather than directly generating sales. Advertising LV does not use mass advertising to create sales volume (Shiganawa, 2008). In fact, the company does not advertise in television commercials, which is one of the common ways of advertising. Television commercials are considered mass advertising. On the other hand, the company also uses magazines to display image ads. According to Laitinen (2009), this form of advertising is quite powerful because of its ability to be passed down to many people and retained in the magazine for a period of time. Personal selling According to Shiganawa (2008), LV values the richness of communication between sales persons and customers because then, they are able to communicate more effectively about the product information and other details which cant be achieved through mass advertising. Sales promotion Sales promotions are focused on creating value for money which involves tools such as coupons, deals, discounts and other means which create quick sales (Kotler Armstrong, 2008). However, LV has a principle of prohibiting bargain sales and selling in value sets due to its emphasize on quality rather than price (Shiganawa, 2008). This is related to the objective of LV which aims to become the leading luxury goods brand. Public relations Public relations are concerned with building trust of the public through sponsorships, events, features and others to form a good image for the company (Kotler and Armstrong, 2008). As Fujiwara (2012) reported, 64 percent of luxury goods customers are in favor of socially responsible brands. Thus, LV puts great importance in being involved with the community. This is evident through the companys effort in constructing a forest in Japan, contributing scholarships in China, creating an arts course in London and making a playground in Russia (Fujiwara, 2007). The focus of its social responsibility activities towards local context shows how the company is aware of the needs of its local customers. Direct marketing The company markets the product by showing demonstrations on how to care for the products and providing relevant information face-to-face. This encourages feedback and enquiries can be made directly while receiving prompt responses. Intercultural Marketing communication It is advisable to take into consideration the local factors in carrying out marketing communication. LV demonstrated its ability to adapt to local context by organizing various marketing strategies to build public relations. For example, the company built 40 playgrounds in 30 Russian states through the Naked Heart Foundation, preserved the environment in Japan through the Louis Vuitton Forest through More Trees program, participated in fundraising activities in South Africa through the Mandela Rhodes foundation and other social responsibility programs in Thailand, Spain, China, France, and many other parts of the world (Fujiwara, 2007). This shows that the company pays attention about the happenings in different parts of the world and takes part in helping as part of it public relations effort. Problem statement of the Company The LV brand has the potential to increase its performance through various marketing communication tools. However, several issues must be highlighted. Nunes, Drà ¨ze and Young (2011) reported that the recession may have an adverse effect on the performance of businesses such as LV which emphasizes luxury. Another problem faced by the company is the wide availability of counterfeit products, an estimated of 99 percent which is a very high percentage of counterfeits (OFlaherty, 2008). Recommendation During recessions, the company can temporarily change its marketing strategies to reflect the changing market situation. For example, instead of prohibiting the placement of ads in televisions to reach the mass community, the company can employ this method to increase awareness and create new trend towards better value. Plus, the company can be more flexible towards its target audience to include younger generations who has increasing buying power as well as having the ability to generate greater word-of-mouth communications. In terms of combating counterfeit products, the company should reinforce the Principles Prohibiting Appraisal of Authenticity more strictly and adhere to the rules set by the companies themselves. Conclusion The LV company has a differentiated promotion strategy and is more selective in the way it conducts marketing activities such as ad placement, pricing, and others. This is important to build an exclusive brand image in line with its aim to become the leading luxury brand in the market. The company also avoids mass advertising to a certain extent and mainly aims to advertize to its target audience. However, the company still maintains good public relations through its socially responsible strategies. In conclusion, the planning of marketing communications is important and is mainly dependent on the key objective of the company. In the case of LV, it is to become the leading luxury brand. (2180 words)

Essay --

Now Hitler was a self-centered man when it came to power and dividing the work, he was no doubt a great leader according to me. He would order work and divide work but never did he divide his power. There are numerous attributes of incredible pioneers and Greenberg and Baron (2009) state that the first normal for extraordinary pioneer is that he has the yearning to lead and succeed in business. Buchanan (2007) battle that pioneers have the adaptability which helps them in distinguishing the movements needed in a given circumstance and afterward they can act likewise. The pioneers have inspiration enough to look for force to accomplish sought objectives. They are versatile enough to match their style with the requirements of adherents and they can additionally act appropriately according to the interest of circumstance they confront in business sector. Possibility Theories: Possibility speculations of leadership concentrate on specific variables identified with the environment that may figure out which specific style of leadership is best suited for the circumstances. No leadership style is best in all circumstances. Victory relies on various variables, including the leadership style, characteristics of the supporters and parts of the circumstances. Trademark Theories: Comparable in a couple of methodologies to "Phenomenal Man" speculations, trait theories acknowledge that people inherit certain qualities and attributes that realize a recognizable change suited to leadership. Quality speculations customarily distinguish particular character or behavioral properties bestowed by leaders. On the off chance that particular qualities are key attributes of leadership, then how might we show people who have those qualities however are ... ...ties of the Nazi Party all in all, and the political association incorporating his power. I’d like to conclude by saying that the point when analyzing Hitler's initiative, it is vital to distinguish your authority model. Do you accept that ethics and correspondence are key elements when creating a solid and compelling pioneer? In insight into the past, it is not difficult to criticize Hitler as a pioneer in light of the torment and damage he distressed on others. Imagine a scenario in which those qualities are corrupt and damaging to numerous gatherings. Hitler was a pioneer, basically because of his positional power and impact on others encompassing his vision. On the other hand, I accept there is a contrast between ethical and indecent pioneers, and when the vision is hindering to different gatherings, the initiative is not a victory. Essay -- Now Hitler was a self-centered man when it came to power and dividing the work, he was no doubt a great leader according to me. He would order work and divide work but never did he divide his power. There are numerous attributes of incredible pioneers and Greenberg and Baron (2009) state that the first normal for extraordinary pioneer is that he has the yearning to lead and succeed in business. Buchanan (2007) battle that pioneers have the adaptability which helps them in distinguishing the movements needed in a given circumstance and afterward they can act likewise. The pioneers have inspiration enough to look for force to accomplish sought objectives. They are versatile enough to match their style with the requirements of adherents and they can additionally act appropriately according to the interest of circumstance they confront in business sector. Possibility Theories: Possibility speculations of leadership concentrate on specific variables identified with the environment that may figure out which specific style of leadership is best suited for the circumstances. No leadership style is best in all circumstances. Victory relies on various variables, including the leadership style, characteristics of the supporters and parts of the circumstances. Trademark Theories: Comparable in a couple of methodologies to "Phenomenal Man" speculations, trait theories acknowledge that people inherit certain qualities and attributes that realize a recognizable change suited to leadership. Quality speculations customarily distinguish particular character or behavioral properties bestowed by leaders. On the off chance that particular qualities are key attributes of leadership, then how might we show people who have those qualities however are ... ...ties of the Nazi Party all in all, and the political association incorporating his power. I’d like to conclude by saying that the point when analyzing Hitler's initiative, it is vital to distinguish your authority model. Do you accept that ethics and correspondence are key elements when creating a solid and compelling pioneer? In insight into the past, it is not difficult to criticize Hitler as a pioneer in light of the torment and damage he distressed on others. Imagine a scenario in which those qualities are corrupt and damaging to numerous gatherings. Hitler was a pioneer, basically because of his positional power and impact on others encompassing his vision. On the other hand, I accept there is a contrast between ethical and indecent pioneers, and when the vision is hindering to different gatherings, the initiative is not a victory.

Determining Databases and Data Communications Essay

Getting organized and planning ahead for trade shows is critical to a successful showing. As the marketing assistant for XYZ Consumer Electronics Company, I have a number of tasks to complete for the trade show booth setup. There several ways, in which the equipment, components, shippers and shipments can be categorized, cataloged and tracked. This can be done either by entering the information into a data base to print an itemized report or plug in the information into the respective fields in an Excel Spreadsheet. To determine the best way of managing the trade show booth below is a list of things to keep in mind about the components, equipment, shippers, shipment, and time to assemble the pertinent equipment for display. The first steps in preparing for a trade show would be: †¢Select space and determine size of footprint based on the equipment and components †¢Prepare your budget †¢Determine exhibit needs and objectives †¢Select primary vendors (transportation company, installation/dismantle) †¢Identify promotions and/or give-away items †¢Produce show literature and marketing materials †¢Plan in-booth audio visual programs and presentations/demonstrations The typical fields needed to track the Components would be: †¢The Name of component †¢The quantity of each item †¢ the size of each item or carton †¢ the weight of each pallet or item †¢ how long it takes to unload the components †¢ the length of time needed to set up †¢How long it takes to break down †¢Tools required for each piece The typical fields needed to track the Equipment would be: †¢Quantity of pieces of equipment †¢Which container has each piece of equipment †¢The placement of the piece of equipment once it arrives at the show †¢The cost of each piece of the equipment (in case of damage) Keeping track of the shippers and shipments: †¢The Name of the Shipper †¢The Shippers phone number, address and contact person †¢Tracking number or Pro number †¢What the Travel time and estimated date and time of arrival †¢What the Travel time to and from the location would be †¢The Container Company – Insurance information in case of damage in transit †¢The Quantity of pieces per container †¢The Quantity of containers containing goods (numbering or color coding would be helpful as a reference on an Excel spreadsheet) †¢The Date and time container was loaded Having all of the above listed information, a check list can be created either in a data base or on an excel spread sheet to make sure all of the needful items make it to the trade show. With numerous items, multiple containers and possibly different arrivals of these items a check list would make the process easier. A database system is one option that could be used in this situation, or if one would be more comfortable with a spreadsheet. We all know that a database is a â€Å"self-describing collection of integrated records† (Kroenke, 2012, p. 101). A data base could be useful whereas you can print different reports, store all the information on the components and equipment for you and others to access whether at the trade show or in the office. A database is meant to collect, filter and report data quickly. The information entered into the database can be used to populate spreadsheets, import and export data between word processing and excel. As well as the ability to create reports that take less time and effort then putting together and manually entering an excel spreadsheet. It will enable you to integrate various departments like procurement, finance, traffic and the trade show team members into the process. Database provides up to date information, and the data is in a consistent format (Kavanagh 2002, 7-11). I would choose to use an enterprise database over a personal database. They both have the same functionality and data modifications, but the enterprise database also has additional networking capabilities. The decision support system (DSS) I would chose to work on for this as well as other projects would be ACT!. It works with the daily business tools such as Windows, MS Office, Outlook, Google, Twitter, LinkedIn and has been integrated with our  Quickbooks accounting system. With this accessibility it provides visibility to open quote, payment status, sales orders, purchase orders, a full customer view and th e list goes on. A few of the highlights that are †¢Group Scheduling †¢Group Dashboards and Reports †¢Enhanced Security Settings †¢Advanced Admin Options †¢HTML5-based Mobile Included †¢Hosting Options Available Scenario Two As the manager of a small consulting business, that has some of my employees working from home while others are in the office, it is important that we are able to communicate with each other and to our customers. Technology has provided new tools in the industry that has made it convenient to communicate through video conferencing, voice calls, e mails, and instant messaging. Having half of my employees telecommuting the best option for the company would be to have a WAN. A WAN will allow computers in different locations all to be connected to the network and have the ability to share information. While a LAN, would only be able to share the information with the computers on the network at that specific location. LANWAN Local reachGlobal reach Internal networkInternational network Relatively simpleRelatively complex Simple to InstallProfessional installation required The need and the benefits of having a wireless network for my small business: †¢Convenience – Being able to access your network resources from any location within your wireless network’s coverage area. †¢Mobility. The ability to go online anywhere and with different devices, not being tied to your desk. †¢Easy setup – No string cables, so installation can be easy and cheap. †¢Expandable – Can expand wireless networks with existing equipment. †¢Security – wireless networks provide enhanced security protections. VPN uses a â€Å"virtual† connection through the internet from my company to my telecommuting employee’s. This is helpful to my company’s security because  the data will be encrypted for anyone trying to intercept the information. Reference MIS Essentials, Second Edition, by David M. Kroenke. Published by Prentice Hall. Copyright  © 2012 Shaw RL, Booth A, Sutton AJ, Miller T, Smith JA, Young B, et al. Finding qualitative research: an evaluation of search strategies. BMC Med Res Methodol 2004;4:5

How to Call in Sick Without Putting Your Job at Risk

How to Call in Sick Without Putting Your Job at Risk Calling in sick has almost fallen out of fashion. Ever heard of â€Å"presenteeism†? That’s the idea that really committed employees come to work no matter what- even when they shouldn’t. Don’t buy into this theory–there are definitely  legitimate reasons for calling in sick from time to time. Follow these rules to make sure you’re using this rare privilege appropriately.1. If you’re really sick,  please stay home.If you have a virulent new cold- or the flu- or any other highly contagious situation, STAY HOME. You won’t be productive, and you could get other people sick and then take down everyone’s productivity. Stay home for a day or two and come back refreshed. Your team will thank you.Oh, and a hangover does not count. Have an aspirin and some coffee and get your butt to work. You can’t call in â€Å"bad choices.†2. Protect your mental health.If you really need a mental health day, take one. Try sche duling in advance to avoid leaving your colleagues in the lurch. If you need to take one spontaneously, it can be okay to use a sick day. A simple â€Å"stomach bug† ought to do the trick, without requiring you to invent many details. Tickets to something cool don’t count as reasons to take a mental health day, by the way. Keep it legit.3. Assess the number of sick days to take.Does your job even give sick days? It’s a sad world when we have to ask this question, but if you don’t have any sick time, or you’ll be taking a pay cut by staying home, you’ll have to be even more discerning making your day-of decision. But again, if you’re contagious- especially if you work for the elderly or in food service- you just might have to stay home.4. Follow the rules.Remember that employee handbook you got on hiring? Look up the protocol for whom to notify and how to set up an away message on your voice and email. Make sure the chain of command is notified. Protect yourself from scrutiny. When in doubt, think about how your boss and coworkers have reacted to others calling in sick, and try to make it as uncomplicated on yourself as possible.5. Make it easy for your team.If you routinely do good and thorough work, keep your team updated, and keep all shared files and resources updated and ready for anyone to jump in and use, then taking a sick day won’t ruin anyone else’s week. Make a habit of keeping your tasks in order and dotting all your ‘i’s at the end of every day. This will make it easier for you to tag out for one day when you’re really suffering.6. Take care of your family.If you have a sick kid at home, stay home and take care of them if you can. Or if your spouse or aging parent needs urgent care, make that a priority. Most workplaces will be tolerant of a few of these emergency situations per year- just make sure you don’t abuse the privilege. Only take it when you have to and it’s legit.7. Be smart and safe.If there’s a hurricane or blizzard or monsoon out there and you don’t have a safe and ready way to work, it’s okay to stay home. Don’t put yourself in bodily danger navigating dodgy roads to get to work. That said, if the weather isn’t seriously dangerous, you should just suck it up. Sometimes it rains.8. Understand that things happen.If your toilet explodes, or you have a job interview, or something else emergent comes up, it’s okay to call in sick. Just make sure you have a really good reason and that you don’t pull this trick too often. Take care of yourself, but be sure to also take care of your job.

English Coursework

English Coursework English Coursework English Coursework Writing literature coursework or any other English coursework in any fashion that occurs to a writer may later make him do time-consuming revisions. Before doing any coursework writing, therefore, you should carefully study not only the coursework format but also the style manual recommended by your professor, college or institution. If a coursework writer is specifically granted the right to select a style, he can find several manuals available to serve as guides. After adopting a style, he must adhere to it throughout the college coursework writing, for switching from one acceptable style to another is not permissible. Mastering the methods of academic coursework research is important, for an outstanding scientific investigation is of little value if the findings are not effectively communicated to others. Accomplishing this feat is somewhat different from writing a nontechnical composition. A coursework writer does not try to entertain, amuse, or persuade the reader, nor does he merely discuss his opinions concerning a problem or suggest solutions and argue on the basis of general observations. Rather, college coursework writer presents a hypothesis, explains the procedures employed to test it, cites the factual data collected, and announces whether they confirm or disconfirm the hypothesis. A clear, objective, logical presentation and analysis of the evidence rather than an emotionalized argument or diverting descriptions are required in academic coursework writing: Since an academic coursework is not ordinarily read by laymen but by well-informed individuals with more than a passing interest in the topic, it is critically and systematically scrutinized. Coursework reviewers will be skeptical of any assertions unless demonstrated evidence is presented; they may challenge the writer's reasoning processes, the interpretation placed upon the data, the accuracy of the footnotes, or they may even repeat the experiment to check the results. Hence, a research coursework must be able to stand the test of critical tutor supplied by other academic coursework writing. Custom Coursework If you need coursework help, you have an opportunity to request assistance at our site. We have 24/7 support to answer any question you have about our writers and services. We are working hard to meet the requirements of all clients asking of English coursework writing help. Even if you have already started working on your English coursework but do not know how to finish it, contact us and we will help you. All papers are delivered prior to deadline to allow sufficient time for revision. is a professional and absolutely legal site. Read also: Free Research Papers APA Style Research Paper Writing a Reaction Paper Valentine's Day Essay Sociology Paper

Proven Ways to Lose Weight in College

Proven Ways to Lose Weight in College According to statistics, about 70% of college students gain weight during study years. With the escalating, the issue of obesity, the health of modern youth is threatened by fast food and harmful chemicals in products people consume every day. There is a common expression which applies to eating habits of college students – freshmen 15. It means that an average student gains about 15 pounds during the first year of education. Though its not supported by any statistical data, this expression is widely used for describing the beginning of college life. After graduating from high school, many students have their first experience of cooking on their own. The availability of various unhealthy foods and lack of parental control play a significant role in gaining weight. So, its not surprising that many students start working on their diets with an intention to lose weight in college. Here are a few tips that will help you stay healthy and fit. Exercising Movement is the essence of life. So, stop lying in bed and look at some of the most effective exercises which wont take too much time to do but will positively affect your body, such as the 7-minute workout. Which kind of sport do you like the most – swimming, football, dancing or maybe horse riding? Choose the best option for your studying schedule and for your liking. Encourage your friends or roommates to join you to make this more fun. Also, dont forget to check out apps that are designed for you to get fit: Aaptiv Fitbit Coach Asana Rebel Fitbod Some of the most common types of activities for weight loss are listed below. Yoga Yoga is a widespread discipline which integrates physical and mental practices. It helps to burn calories and calm down at the end of the intensive day or to boost vitality in the morning. Even 20 minutes of yoga training will make you feel more energized. There are plenty of types of yoga practices – you can definitely find the most suitable one for you: Hatha yoga Iyengar yoga Restorative yoga Hot yoga, etc. Yoga can be performed in a group or individually in a studio or at home. You can also do yoga with an instructor or using educational videos and manuals. For example, you can find yoga lessons at Do Yoga With Me, Daily Yoga, etc. Working Out Sport is great for your health – it gives you a good sleep and keeps your energy high. If you want to lose some weight, search for the nearest college health center (they are usually free) and find the most suitable schedule that wont damage the studying process. The best option would be working out with your friend; this way youd feel less awkward and can always get a helping hand. Do I need any equipment? You can also try out video lessons for exercising at home. You wont need specific equipment as you can use heavy books or bottles with water as weights. You can find useful lessons on YouTube or at platforms like Make Your Body Work. Running Running is a great cardio exercise. Its free, and you can run wherever you want. Choose the most suitable time for this (usually, it is morning before classes), pick some active music that gives you positive vibes and go for a run. Many people say that running for 30 minutes alternating with walking is a good and energetic start of the day. And we think so too! Track the distance and burnt calories with fitness trackers. They can also show you if your heartbeat is dangerously high. Use apps like Strava or Runkeeper to keep up with your progress. Adjusting Your Meals When it comes to healthy eating, many people think about exhausting diets and constant hunger. However, this is not the case when you have your meals balanced and nutritious. Putting yourself in tough frames is not good for your health. Thats why you should never exhaust yourself with strict diets and starvation. Many students ask â€Å"How to lose weight in college without exercise?† You need to balance your schedule and take care of your eating habits. First, go and see a dietitian. Only an expert with vast experience and in-depth knowledge of the digesting processes can develop a meal plan for your body type. This way you can get a personalized scheme with an explanation of what and when you should eat in order to lose weight. But if you want to get some hints on how you can eat healthy food and lose weight while not starving all day long, take a look at our useful eating tips that we have prepared for you. Stop Eating Junk Food Fast food, chips, and sugary drinks are not healthy. They contain a lot of chemical ingredients and urge food craving. While snacks are meant to fight off hunger, most of them make you even more hungry. This is the first reason why you eat much larger portions of food than your body actually needs. You can cook healthy snacks that are perfect for your daily routine filled with brainstorms and stressing tests: Nuts (quarter cup per one meal) Sugarless fruit bars Raw veggies with hummus (baby carrot is a perfect match) Dry roasted edamame Kale chips Apples with peanut butter Dont let fast food control your life – find the inner strength to say â€Å"No† when someone invites you to have lunch at McDonalds. Avoid drinking alcohol, as it contains tons of calories. And try not to use dorm vending machines – they rarely carry healthy food. Especially be careful with eating foods directly from packages, bags, and cartons. Eat Smaller Portions The more you eat, the more you crave for food. This is a vicious circle that you need to break. Your body doesnt know when you need to stop eating, but you can slowly teach yourself to understand and distinguish the real hunger from boredom or sadness. Here are some quick tips on how you can eat less: Use smaller plates. The portion you get will look bigger if there is less free space on the plate around it. You can trick your mind that you eat just as much as earlier. If youre eating in a dining hall, ask for a smaller salad plate. Eat slowly. When you consume food in a hurry, you dont give your body enough time to understand when it is full. Eat slowly, and you will catch the moment when your body tells you thats enough for you. Dont eat everything you put on your plate. Finishing your meal no matter what is what most people do because they dont want to throw the food away. However, you need to get a habit of stop eating when youre full, not when your plate is empty. If you follow these simple maxims, you will soon see that smaller portions are enough for a productive day. Adjust Your Schedule Everyone knows that eating at night is bad for your body. While youre sleeping, your body is resting too and isnt spending energy to digest all the food you ate before going to bed. This makes you gain weight while youre sleeping. Creepy, huh? Important: Skip meals that you usually have late at night. Yes, snacks count too! We know that it might be challenging at first, so, of course, you need a good motivation. Think not only about the benefits for your body but also about the chance to avoid health problems. Obesity provokes diabetes, heart and brain problems and fragile bones. You need to keep yourself fit. Healthy eating is what will help you in your journey. Caution: Remember, that all of these tips are strictly general, please get advice from a professional dietitian. And remember, that people gain weight not only during the freshman year, so you need to be attentive to your meals all the time.

Analysis paper on ( is legacy admissions ethical) Essay

Analysis paper on ( is legacy admissions ethical) - Essay Example Does a person who works hard his whole life to get into a good college deserve an admission more than one whose father is capable of writing a large check? Legacy admissions are not based on merit but the wealth of your family and their history with the university that you are applying to. Your father went there, so did his father and you must follow in their footsteps regardless of how capable you are of doing so (Sacks 155). As per the article under discussion, it is stated that, â€Å"justice calls for evenhanded treatment of groups and individuals,† while this is a very noble concept, it is practically impossible. Yes, in autopian world society holds all individual equal. But is it a good idea to put the good of a few people above greater benefit for all? At a glance it wouldn’t be inaccurate to say that such admissions are unethical, but the question is, who are they harming? Those that are denouncing legacy admission are doing so by promoting merit. Even former president George Bush spoke against legacy admission, however he himself has been known to graduate from Yale while his academic record shows no distinguishing patterns. Legacy admissions help by giving the educational institutes funds which they further utilize to make the edification experience more enriching. These funds result in high labs, competitive sports programs, state of the art libraries etcetera. Investopedia, an investment company came up with a very simple calculation of yield-measurements e.g. if the university has an endowment fund of $160 million and it has a 7% spending amount, this would yield an annual available income of $11.2 million. For instance the university has allocated an annual budget of $7 million, the access amount $4.2 million is then spent in adding up to the prestige of these universities by offering more scholarships and building up more

Critically evaluate, in relation to the common law duty of care, the Essay - 1

Critically evaluate, in relation to the common law duty of care, the liability of employers for references - Essay Example This document examines the liability of the employers in the process of issuance of references in relation to this law. References are documents given to potential employers addressing the employee’s ability to determine their suitability for a given job description. Potential employers use it to offers or reject the employee’s request to obtain a job. Based on this purpose, references are professional documents that carry a lot of weight pertaining to the fact that they can make one get or loose a job and hence economic income. The common law of duty of care is applied in the intervention of conflicts which arise in the process of compiling this document. According to Myers (2011), there are, however, various ramifications involved in the process of giving references, while considering the common law of duty of care. First, the reference is supposed to be accurate while at the same time the employer confines himself within the terms of contract between him/her and empl oyee. If it is alluded in the terms that the trust and confidence must be maintained; and the employer disrespects this by way of disclosing information which depicts lack of trust by the employee then the employer must take full legal liability for having dishonored the terms and conditions of agreement. This on the other hand means the potential employer may suffer for considering the employee because of the hidden misconduct. As such the potential employee may consider seeking legal redress over the misinformation, holding the former employer liable for it. This is due to differences in terms and conditions of contract given by the two employers to the same employee. The major challenge in using this law to intervene in such a situation is that where the employee move from one employer to another with totally different terms and conditions of contract, the law becomes difficult to implement. Eden (2011) asserts that in order to reduce but not absolutely escape the risk of liabili ty for references, employers may refuse to give reference, limit reference to factual matters including dates of employment and job titles or include a disclaimer, i.e. that the reference is given on the basis that the employer accepts no liability which may arise from the reliance on the information therein. But there are guidelines to following considering the ways of reducing the risk of issuing references. The employer does not just decide to adopt one. Absconding from giving reference may not be a choice for the employer since the terms of contract implies it under the considerations. Considerations in the employment situation are promises made by the employer o the employee. They include things that have economic value and do not cover what was given in the past (Jones, 2011). It is an obligation for employers because failure to do so may amount to an individual missing out on employment opportunity. This can be challengeable in the court of law by the employee. Therefore they are obliged to issue recommendation upon request. A disclaimer is usually preferred by the employers. It somehow shields the employer from being victimized by the terms and conditions in his/her own company. It does not however absolutely protect him from legal suit. Disclaimer will be stated by the employer after having specified the employment details of the

Soya-bean Essay Example | Topics and Well Written Essays - 2250 words

Soya-bean - Essay Example However, now doubts have been raised by scientists, doctors and nutritionists that soy is not that healthy after all and that soy poses special health risk A very interesting account of the historical travel of the soy plant in the Western world has been documented by Hymowitz (1990). While his idea that the soy plant was a saviour, or manna from heaven itself, for many people can be and is subjected to much debate, the historical account of the origin of the plant is well worth a read. Soya bean is a gift to the new world from the ancient oriental (Chinese , Japanese civilization). Before we take up the issue of the actual debate of the nutrient value and the positive and negative effects of this miracle plant, it would be worthwhile to have a brief glimpse into the origin and historical path travelled by it. Recorded history traces of its origin dates back to 2838 BC in China and to 6th century in Japan. Ibn Europe the records show an introduction of the plant as late as the 17th century , with America eventually catching up. Nonetheless, the USA produces one-third of the world's supply and indeed has seen a rise in the actual sales of soy product by nearly 3 times in the past decade. Like most legumes and beans, soy bean... Interestingly they also contain a high proportion of fat, however since this is mostly unsaturated fat, the effects of such lipid forms are mostly beneficial for an individual. However it is important to address that this nutrient content profile is applicable to Whole Foods and not Supplements. Much of the research to date has examined dietary soy in the form of whole foods such as tofu, "soymilk," or as soy protein added to foods, and the public health community mostly concurs that these whole foods can be worthwhile additions to a healthy diet. The recently raised concerns, however, focus on specific components of soy, such as the soy isoflavones daidzein and genistein, not the whole food or intact soy protein. In this respct we need to understand the nutrient content of soy been at the micronutrient level. This is also important since there has been an increase in chemicals, available over the counter in pills and powders, which are both, advertised and marketed as dietary supplements for use by women to help lessen menopausal symptoms such as hot flashes. While it may be possible that soy bean, in whole food has some efficacy for improving a lot of diseased condition, it is imperative to understand that teasing out individual chemicals would not be a good practice. This problem has been very accurately summarised by Wood; "There are probably hundreds of protective compounds in soy [foods]. It's just too big a leap to assume that a pill could do the same thing" (Woods, 2000). The need to exercise caution hence is clear and care must be taken in hailing soy as the food that can do only good. Nonetheless, there is much effect in the literature which supports the increased prevalence of soy bean as a health food. C Soybean as Food While not every form

Planning and management of public relation campaigns Essay - 1

Planning and management of public relation campaigns - Essay Example Third, the Chartered Institute of Public Relations (CIPR) defined â€Å"public relations [as] about reputation† and â€Å"the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics† (Langley, 2009). The roles of public relations practitioners are diverse, depending on the size, nature, and aims of their organizations. Their roles can include, but not limited to, the following: (1) cause or relationship marketing- creating and preserving relationships to build customer loyalty; (2) communication- sharing ideas, messages, or opinions through verbal/nonverbal/oral expressions; (3) community relations- build relationships between/among organizations that impact one another; (4) crisis management- responding to different kinds of crises and maximizing potentially positive outcomes; (5) integrated marketing communication (IMC)- merging PR, marketing, and advertising to attain a uniform marketing approach; (6) issues management- identifying organizational issues and responding to them; and (7) media relations- creating relationships between media and the organization (Johnston & Zawawi, 2014). The goal of this paper is to describe how a PR campaign is planned and managed in general ac ross different organizations and sectors. The purpose of planning PR campaigns is to attain order and some control and predictability over them (Gregory, 2010). Planning provides a sense of direction, clarification of important aims and goals, and ability to manage objectives, as well as processes and outcomes (Austin & Pinkleton, 2015). In addition, public relations must function to support and align itself with organizational vision, mission, and goals (Gregory, 2010). Strategic planning improves the ability of PR to determine PR’s contribution to the company, the processes and steps involved to attain aims and objectives, and metrics and standards for evaluation (Gregory, 2010). Planning refers to analyzing

Policy and Plan Development Assignment Example | Topics and Well Written Essays - 1250 words

Policy and Plan Development - Assignment Example Sometimes it is important to resolve the issues soon with guidelines that are provided. The employees are advised to talk with their managers and supervisors. They would also consult other important personnel on the illegal or even unethical behaviors. The code purposely to provide a better framework of guiding principles that direct the employees on daily conduct while carrying out their obligations and duties. Especially handling of situations that employees may come across in the workplace may be frustrating. There is a need to have guidance on certain issues that are considered technical. Therefore, those dealing with conflicts of interest may be specified and the procedures posted on the company’s intranet. These policies and procedures are to be included as a reference for the employees and they are subject to being changes or even being the elimination at company discretion. Compliance with the company laws For a company to value its reputation with the applicable gover nment laws and regulations, every employee should comply accordingly while representing the company. The same employee should avoid participating in any conduct that may legally allow is not consistent with the ethics provided by the company. ... In some instances, conflict of interest has come up when an employee has some interests that may render the performance of his or her work. ECG company executive has violated this code of conduct. The spouse of an executive received improper benefits because of having his husband in an influential position at ECG. It is unethical to have employees and close relatives to have any financial alignments or even having targets to do so. Those who own the minority equity interest in a company which is owned by public and doing business together is not perceived as having a conflict of interest. In addition, an employee should not perform a duty or transaction with a friendly company or an organization that is managed by a close family member. The same would be viewed as the family member has employed the management position and sales into a family affair. In summary, the employees and their family members are not obliged to request or accept discounts, gratuities, gift certificates or othe r value items and services of the company vendors. As an example portrayed in the ECG company. As we know, because the employees participate in a wide range of activities, it could be very difficult to specify what could constitute to being having a conflicting interest. A conflict of interest has been practiced and existed in ECG Company. This is when the company executive and his spouse show interest in a financial quest in acquiring the Government Allies Company. There are some instances such as invitations to dinner, lunch or other small favors from the suppliers or vendors that are common to the business and have no special or important considerations to them may not be considered

History of American Architecture Essay Example | Topics and Well Written Essays - 750 words

History of American Architecture - Essay Example After World War II the style manifested itself in clean-lined, unadorned glass skyscrapers and mass housing projects. Modernist architects of the early and mid-twentieth century were politically idealistic and radical. Their architecture expressed their faith that modernisation and progress would bring a better world. Modern architecture is a term given to a number of building styles with similar characteristics, primarily the simplification of form and the elimination of ornament, that first arose around 1900. Around 1900, a number of architects around the world began developing new architectural solutions to integrate traditional precedents with new technological possibilities. By the 1940s these styles had been consolidated and identified as the International Style and became the dominant architectural style, particularly for institutional and corporate building, for several decades in the twentieth century. Some historians see the evolution of modern architecture as a social matter, closely tied to the project of Modernity and hence to the Enlightenment, a result of social and political revolutions. Others see modern architecture as primarily driven by technological and engineering developments, and it's plainly true that the availability of new building materials such as iron, steel, concret e and glass drove the invention of new building techniques as part of the Industrial Revolution. By the 1920s the most important figures in modern architecture had established their reputations. In 1932, the International Exhibition of Modern Architecture, curated by Philip Johnson and collaborator Henry-Russell Hitchcock drew together many distinct threads and trends, identified them as stylistically similar and having a common purpose, and consolidated them into the International Style. This was an important turning point. With World War II the important figures of the Bauhaus fled to the United States, to Chicago, to the Harvard Graduate School of Design, and to Black Mountain College. Modernism became the pre-eminent, and then the only acceptable, design solution from about 1932 to about 1984. Modernist architecture became popular, because the ideal of progress was so widespread during the mid-twentieth century. Its gleaming glass, steel, and concrete buildings helped to spread the faith that technology and planning could heal the sick, replace the slums with hygienic housing projects, and create affluence for all. What is Post-Modernism Postmodern architecture is an international style whose first examples are generally cited as being from the 1950s, and continues to influence present-day architecture. Postmodernity in architecture is generally thought to be heralded by the return of "wit, ornament and reference" to architecture in response to the formalism of the International Style of modernism. As with many cultural movements, some of postmodernism's most pronounced and visible ideas can be seen in architecture. The functional and formalized shapes and spaces of the modernist movement are replaced by

Planning and management of public relation campaigns Essay - 1

Planning and management of public relation campaigns - Essay Example Third, the Chartered Institute of Public Relations (CIPR) defined â€Å"public relations [as] about reputation† and â€Å"the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics† (Langley, 2009). The roles of public relations practitioners are diverse, depending on the size, nature, and aims of their organizations. Their roles can include, but not limited to, the following: (1) cause or relationship marketing- creating and preserving relationships to build customer loyalty; (2) communication- sharing ideas, messages, or opinions through verbal/nonverbal/oral expressions; (3) community relations- build relationships between/among organizations that impact one another; (4) crisis management- responding to different kinds of crises and maximizing potentially positive outcomes; (5) integrated marketing communication (IMC)- merging PR, marketing, and advertising to attain a uniform marketing approach; (6) issues management- identifying organizational issues and responding to them; and (7) media relations- creating relationships between media and the organization (Johnston & Zawawi, 2014). The goal of this paper is to describe how a PR campaign is planned and managed in general ac ross different organizations and sectors. The purpose of planning PR campaigns is to attain order and some control and predictability over them (Gregory, 2010). Planning provides a sense of direction, clarification of important aims and goals, and ability to manage objectives, as well as processes and outcomes (Austin & Pinkleton, 2015). In addition, public relations must function to support and align itself with organizational vision, mission, and goals (Gregory, 2010). Strategic planning improves the ability of PR to determine PR’s contribution to the company, the processes and steps involved to attain aims and objectives, and metrics and standards for evaluation (Gregory, 2010). Planning refers to analyzing

History of American Architecture Essay Example | Topics and Well Written Essays - 750 words

History of American Architecture - Essay Example After World War II the style manifested itself in clean-lined, unadorned glass skyscrapers and mass housing projects. Modernist architects of the early and mid-twentieth century were politically idealistic and radical. Their architecture expressed their faith that modernisation and progress would bring a better world. Modern architecture is a term given to a number of building styles with similar characteristics, primarily the simplification of form and the elimination of ornament, that first arose around 1900. Around 1900, a number of architects around the world began developing new architectural solutions to integrate traditional precedents with new technological possibilities. By the 1940s these styles had been consolidated and identified as the International Style and became the dominant architectural style, particularly for institutional and corporate building, for several decades in the twentieth century. Some historians see the evolution of modern architecture as a social matter, closely tied to the project of Modernity and hence to the Enlightenment, a result of social and political revolutions. Others see modern architecture as primarily driven by technological and engineering developments, and it's plainly true that the availability of new building materials such as iron, steel, concret e and glass drove the invention of new building techniques as part of the Industrial Revolution. By the 1920s the most important figures in modern architecture had established their reputations. In 1932, the International Exhibition of Modern Architecture, curated by Philip Johnson and collaborator Henry-Russell Hitchcock drew together many distinct threads and trends, identified them as stylistically similar and having a common purpose, and consolidated them into the International Style. This was an important turning point. With World War II the important figures of the Bauhaus fled to the United States, to Chicago, to the Harvard Graduate School of Design, and to Black Mountain College. Modernism became the pre-eminent, and then the only acceptable, design solution from about 1932 to about 1984. Modernist architecture became popular, because the ideal of progress was so widespread during the mid-twentieth century. Its gleaming glass, steel, and concrete buildings helped to spread the faith that technology and planning could heal the sick, replace the slums with hygienic housing projects, and create affluence for all. What is Post-Modernism Postmodern architecture is an international style whose first examples are generally cited as being from the 1950s, and continues to influence present-day architecture. Postmodernity in architecture is generally thought to be heralded by the return of "wit, ornament and reference" to architecture in response to the formalism of the International Style of modernism. As with many cultural movements, some of postmodernism's most pronounced and visible ideas can be seen in architecture. The functional and formalized shapes and spaces of the modernist movement are replaced by

Tax Returns Essay Example for Free

Tax Returns Essay Consider an accountant who prepares tax returns. Suppose a form 1040EZ requires $12 in computer resources to process and 22 minutes of the accountant’s time. Assume a form 1040A takes $25 in computer resources and needs 48 minutes of the accountant’s time. If the accountant can spend $630 on computer resources and has 1194 minutes available, how many forms of 1040EZ and 1040A can the accountant process? Solution: Let   Ã‚  Ã‚  Ã‚  Ã‚   x be the number of form 1040EZ that the accountant can process y be the number of form 1040A that the accountant can process The system of equation required for this problem is 12x + 25y ≠¤ 630 22x + 48y ≠¤ 1194 In augmented matrix form: The reduced form gives us the following set of equations:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   x + 2. 5y ≠¤ 52.5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   x + 2.5(4.3) ≠¤ 52.5   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   x ≠¤ 41.7   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   y ≠¤ 4.3 Answer: The accountant can process at most 41.7 ( or 41) 1040EZ forms and at most 4.3 (or 4) 1040A forms. You are given the following system of linear equations: x – y + 2z = 13 2x + y – z = -6 -x + 3y + z = -7 a. Provide a coefficient matrix corresponding to the system of linear equations. What is the inverse of this matrix? What is the transpose of this matrix? d. Find the determinant for this matrix. det(A) = (1)(1)(1) + (-1)(-1)(-1) + (2)(2)(3) – (2)(1)(-1) – (-1)(2)(1) – (1)(-1)(3) det(A) = 19 Calculate the following for a. A * B b. -4A c. AT Solve the following linear system using Gaussian elimination. Show work. 3x + y – z = -5 -4x + y = 6 6x – 2y + 3z = 2 Solution: Backward substitution: 19/7 z = 76/7   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   z = 4 y – 4/7 z = -2/7  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   y = 2 x+1/3 y – 1/3 z = -5/3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   x = -1 Solve the following linear system for x using Cramer’s rule. Show work. x + 2y – 3z = -22 2x – 6y + 8z = 74 -x – 2y + 4z = 29 Solution: The coefficient matrix corresponding to the given system is and the answer column is det(A) = (1)(-6)(4) + (2)(8)(-1) + (-3)(2)(-2) – (-3)(-6)(-1) – (2)(2)(4) – (1)(8)(-2)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   = -10 Plug-in the answer column to x column and get the determinant det(X) = (-22)(-6)(4) + (2)(8)(29) + (-3)(74)(-2) – (-3)(-6)(29) – (2)(74)(4) – (-22)(8)(-2)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   = -30 Plug-in the answer column to y column and get the determinant det(Y) = (1)(74)(4) + (-22)(8)(-1) + (-3)(2)(29) – (-3)(74)(-1) – (-22)(2)(4) – (1)(8)(29)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   = 20 Plug-in the answer column to z column and get the determinant det(Z) = (1)(-6)(29) + (2)(74)(-1) + (-22)(2)(-2) – (-22)(-6)(-1) – (2)(2)(29) – (1)(74)(-2)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   = -70 By Cramer’s rule, the solution to the system is x = -30 / -10 = 3 y = 20 / -10 = -2 z = -70 / -10 = 7

Summitry Analysis and Diplomacy

Summitry Analysis and Diplomacy This essay represents the perfect and imperfect world of summitry and it also discusses on how summitry can be integrated as a constructive mode of diplomacy. Summitry has indeed changed the landscape of political interactions between states and political leaders across the globe over the past years. In respect to this, Churchill questioned the crowd during one of the House of Commons meeting in 1953, if there is not at the summit of the nations the wish to win the greatest prize of peace, where can men look for hope? (Churchill cited in Eban, 1983, p. 360). The idea behind Churchills statement is that, it explains on how summitry can be an instrument in getting states actors to gather at one place to discuss on international political issues among them (Dunn, 1996, p. 4). Ideally, summits not only have been used as a tool to break down intense barriers between nation states leaders, but it has also helped state leaders to be more focused in addressing issues of their concerns in the best possible way. Although, in the real world of summitry, this is not always the case. As Plischke argues in Modern Diplomacy: It should not be regarded as an instant elixir for the assuagement of crisesà ¢Ã¢â€š ¬Ã‚ ¦to dissimulate relief from the realities of inter-governmental ailment (1979, p. 186). To begin with, this essay will discuss both on some of the possible strengths and flaws of the different types summits. It also argues on how summitry can be infused as a tool of a constructive means of diplomacy and it will also unearth some factors that could help determine the success of summits. The first part of this essay discusses on how summitry could be a tool in the engagement of public diplomacy and followed by with an insight on how timing is crucial in initiating a summit. Meanwhile, the second part of this essay details on how summitry could provide an opportunity for state leaders to administrate and show their capabilities in winning a summit. The perfect and imperfect world of Summitry Summits are designed in such a way where each and every one of them has various themes and different objectives to be fulfilled. One must be able to segregate the different types of summits and its goals in order to further the understanding on the roles of summits. For instance, bilateral, multilateral, regional and global summits. Now, this boils down to one question, how effective are these summitries in resolving the targeted issues? The answer to this is rather subjective. Since each summit has its different purpose, the measure of success would vary as well and therefore it is difficult to layout the positive and negative aspects of summitry in general (Melissen, 2003, p. 4). For instance, the Yalta summit in 1945 and the Paris Conference of Parties 21 (COP 21) in 2015 are seventy years apart and may have little significant in common. Hence, generalising summits into one big picture would be very difficult. Looking at the different types of summits, the Rio Earth Summit or also known as United Nations Conference on Environment and Development (UNCED) was one of the largest intergovernmental global climate conference ever organised. It was represented by over one hundred and eighty countries and participated by over one hundred states and government leaders across the globes. It was indeed a media magnet event that catches the attention of the news and broadcasters from all over the world (Dunn, 1996, p. 220). This calls for an engagement in public diplomacy for state and government leaders. The purpose of the summit was to synthesise the global economic landscape or development towards a more forward looking context which takes into account on the preservation of the environment (The Editors of Encyclopà ¦dia Britannica, 1998). Dunn also mentioned in Diplomacy at the Highest Level: It was hoped that this serve as a blueprint for how the nations of the world could preserve the environment and achieve sustainable development in the twenty-first century (1996, p. 222). In relation to this, the Rio Earth Summit were seen to be a quite symbolic kind of summitry (Dunn, 1996, p. 249). This is due to the nature of the summit in which it possesses a propaganda value to it that could be either used for good purpose or just for the sake of winning the hearts of the domestic and general audiences through their participation. Not only it was the largest and the most costly climate change summit that was ever held, but it was also attended by hundreds of state leaders from all over the world. Hence, the opportunity to engage in public diplomacy was pretty massive (Palmer, 1992). To put it briefly, attending such an eventful summit was worth every moment of being noticed by the public considering the number of media coverage during that time was enormous. According to Dunn, attending the summit was very much an attestation to these state leaders in showing their relentless commitments towards the preservation of the environment regardless if they did not agree upon the discussed agendas during the meeting. They want to be perceived as a leader who cares about just everything and they wish to give an impression to the general public that they are trying to make some changes (1996, p. 249). This approach is often used as a form of public diplomacy and indeed, it can be considered as a constructive mode of diplomacy. For example, Bush used the opportunity to be seen as a good leader by attending the summit despite of the series of situations that was going on in the US during that time. His hands were tight with different kinds of issues including his upcoming re-election. Hence, to be seen under the limelight were one of the many ways for him to attain more credits from the domestic audiences (Dunn, 1996, p. 233). As stated by Hamilton and Langhorne in The Practice of Diplomacy, air travel and television cameras have made world statesmen of the humblest party hacks (1995, p. 221). Having said that, summit has not only been beneficial for s tate leaders but also for the politicians in hope to enhance their status in the public from meeting all these world leaders. In respect to this, symbolic summits are not just limited to this kind of agenda, but it could also exemplify the relations between nations through summits. To support this statement, as documented by Dunn in Diplomacy at the Highest Level: The handshake on the White House lawn between Yasser Arafat and Yitzhak Rabin in 1993 was equally important as an attempt to symbolize the new era of relations between Israel and the Palestinian people (1996, p. 248). On the other side of this coin, level of preparation process in terms of timing also matters in ensuring the success of a summit. Regardless of its positive strand in the engagement of public diplomacy, Rio Earth Summit was barely a mere success. For instance, Rio Earth Summit was not a perfect timing for countries like the US. Considering that US was perceived to be the paramount actor in this conference, but in the actual fact, the US delegations were really keeping their heads down throughout the meetings (Dunn, 1996, p. 233). How does timing has got anything to do with this? In the case of the US, the countrys economy was going through a recession and as mentioned earlier, President Bush was also due for his nearing re-election. One of his main concerns were also the risk of committing into any agreement on the sustainable developmental programmes that was discussed during the summit. The potential results from agreeing to any agreements from the summit were rather ambiguous as i t could jeopardise the USs employment level even further and also, his fear for losing the trust and his wealthy conservative supporters from both the political parties the US (Dunn, 1996, p. 233). Hence, this explains for the quiet actions from the US delegation at Rio Earth Summit. Therefore, the summit could have been more favourable if the US did not have to hold back due to their situations back home. In addition to this, US was not the only one who were torn in leading the conference, the EC (European Community) could have also done a greater job at it but of all the EC state members, only Germany was set on making an equitably significant amount of commitment towards the agreement. The rest of the other EC state members like Italy and France were on the same boat as the US due to their respective issues in their home countries (Dunn 1996, p. 233). As articulated by Weihmiller, Doder and Newsom in U.S.- Soviet Summits, that, timing of a summit has been seen as one of the criti cal factors in ensuring the success of a summit (1986, p. 98). In retrospect, the issue on timing were noticeably reflected during the Kennedy Khrushchev summit in 1961 at Vienna which severely affected the resolution to the root of the problem. It was too soon to be holding another summit as the Paris summit of the year before that were not settled yet and to top it all, the issues with Berlin previously has lead this summit to a total flop (Weihmiller et al., 1986, p. 99). In this context, when summit is initiated at a wrong time, it could lead to a waste of resources and also, affecting diplomatic relations between state leaders as the subject discussed during the conference remains unresolved. Therefore, it remains debateable to as whether or not if summitry can be an elixir or regarded as an effective mode of diplomacy. On a brighter side, summits could also provide room for state actors or non-state actors to show their capabilities in leading a summit especially on international level that could not be consummated on a lower level (Dunn, 1996, p. 251). This has been seen on some climate change conferences such as the recent Paris Agreement (COP 21), Kyoto Protocol (COP 3) or even Copenhagen Agreement (COP 15) in 2009. The European Union (EU) in particular. The EU has tremendously manifested the world with their pro-climate change leadership. What they are doing is an incontestably positive in attracting other state members to follow their footsteps. As Maljean-Dubois and Wemaera states in their journal, Carbon Climate Law Review, EU has always claimed a climate leadership role in the climate negotiations, leading by example with its ambitious climate policy (2016, p. 3). That said, summitry is not only impactful in terms of public diplomacy, but it is also a constructive method in improving diplo matic relations through positive movements by a bold leader such as the EU. Although to be fair, the United States were one of the first and the most powerful supporters of international climate change and environmental agreements. However, the limelight has shifted to the EU as the major leader in global environmental scene (Kelemen and Vogel, 2009). In light of this, summitry can also give a fair opportunity for leaders from small nations to represent themselves on the highest league table and hence, making them more noticeable in the global diplomatic arena. This was proven when the Small Island Developing states (SIDS) and the Alliance of Small Island States (AOSIS) managed to turn the table at the COP 15 at Copenhagen in 2009 (de à gueda Corneloup and Mol, 2013). Climate change is a threat for small island nations especially those of which nations which are prone to extreme weather conditions. As stated by de à gueda Corneloup and Mol in International Environmental Agreemen ts, The raise of sea temperature threatens marine ecosystems, on which small island populations usually strongly depend (2013, p. 282). The SIDS were able to negotiate through the representative organisation, AOSIS and be heard by the rest of the other state members at COP 15. Being in a vulnerable position themselves, this has helped them to initiate action plans through several leadership skills and remained as significant as other state members at the summit. Their perseverance has lead them to some fairly successful negotiations especially on the 1.5 ÃÅ'Ã…  C target as it was finally embedded in the Copenhagen Accord (de à gueda Corneloup and Mol, 2013). However, summits on climate change are often being seen as highly sensitive area and often associated to the level of power that the state actors have. For instance, considering SIDS state members are seen to be on a weaker side as they have very little power on the international level, structural power of state actors is oft en regarded as a determining factor in any international negotiations (de à gueda Corneloup and Mol, 2013). As disclosed by Ambassador Dessima Williams of Grenada at the COP 15 summit: We went in, AOSIS fought for everything we could come out withà ¢Ã¢â€š ¬Ã‚ ¦as you could see we didnt come out with much (Wasuka cited in de à gueda Corneloup and Mol, 2013, p. 291). To put it briefly, no matter how much effort has been pumped into these summits by these weaker states, level of structural power of state actors is still one of the major determinant in negotiation process on any international summits. Summit: yes or no? What can be concluded based on the arguments above is that, despite of its contestations on the effectiveness and its constructive role in diplomacy, summitry has become an indispensable means of convention both on regional and international level. As Dunn argues in Diplomacy at the highest level: Summitry has evolved considerably in the post-war period. From being an exceptional and therefore high-profile event, summitry has developed to become a frequent and routine instrument of international diplomacy (Dunn, 1996, p. 265). However, one cannot deny that summitry has its substantive risks particularly on how the timing matters in initiating a summit especially involving states from all across the globe. The aim of a summit is not to only discuss on the subject of interests, but also to produce a fair outcome by the end of the meetings. Or else, the effort of organising a summit will be in vain if nothing comes out of it. Hence, it is crucial to take into account timing as one of the important factors during the preparation period. Although to be fair, factors like economic recessions and political instability of other state members are something that is rather inevitable. In this respect, the power position of ones state has also been a major determinant in ensuring the success of reaching the summits objectives. On a lighter note, summitry has been proven to be an effective mechanism for some weaker states to be prominent in the global arena despite for its limited structural power. In addition to this, summitry also has a unique nature that it could be use as tool in promoting public diplomacy especially in a global scale summit. This has been utilised as a best practice by state leaders and diplomats in pursuit of grabbing the attention of the public eye including the media. Especially in an era of free flow of information, state leaders and diplomats find summits to be quite amusing as public opinions matters in todays world of politics. Regardless of the outcome of the summit, these leaders do not walk out of the conference with empty handed. Some walk out of the summit with pride and several accomplishments, but in many instances, most of them walk out with just one thing, a free publicity to themselves. Which how I would like to put it as, free-riding at its best.

Great Gatsby 2 :: essays papers

Great Gatsby 2 F. Scott Fitzgerald is an author who is distinguished for his use of symbolism in his literature, like in the novel The Great Gatsby. He uses the image of Doctor T. J. Eckelburg's eyes to symbolize a godlike being. Fitzgerald uses the symbol of the two women in yellow at Gatsby's party to represent the values of the 1920's. The food provided at Gatsby's party symbolically represents the members of 1920's society. F. Scott Fitzgerald uses Symbolism in the novel The Great Gatsby as an accurate reflection of life in the American 1920's. In The Great Gatsby the symbol of T. J. Eckelburg's eyes represent a godly being watching over society. Fitzgerald incorporates the eyes into his novel to represent a pair of all seeing, all knowing and judging eyes, which are meant to intimidate. The character of George Wilson believes that the eyes are the eyes of God. "I spoke to her," he muttered, after a long silence. "I told her she might fool me but she couldn't fool God. I took her to the window- " With an effort he got up and walked to the rear window and leaned his face pressed against it, "-and I said 'God knows what you've been doing, everything you've been doing. You may fool me but you can't fool God!' " Standing behind him Michaelis saw with a shock that he was looking at the eyes of Doctor T. J. Eckleburg, which had just emerged pale and enormous from the dissolving night. "God sees everything," repeated Wilson. (p.167) Through Wilson's beliefs Fitzgerald explains that the eyes can see everything including Myrtle's infidelities. Myrtle is a typical person of the 1920's. She has put her own life and interests ahead of everyone else's including her husband's. The eyes of God are frowning down on the 1920's society. But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T. J. Eckleburg. The eyes of Doctor T. J. Eckleburg are blue and gigantic-their retinas are one yard high. The look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a non-existent nose...his eyes, dimmed a little by many painless days under sun and rain, brood on over the solemn dumping ground.(p.27-28) Through Fitzgerald's wording in describing the image of Eckleburg's eyes the reader develops a mental image of an omnipotent being who is constantly watching over the land. The reader discerns that the eyes not only see everything but that they eyes are morbidly unhappy.

Technology in the Classroom Essay -- Education School Computers

Technology in the Classroom Technology is everywhere and used in every part of life. Practically every job uses some form of technology. It is important for students to learn how to use technology in order to function in this technology-based country. But it is also extremely important for students to learn using technology. Technology has the capability of opening all students eyes to a world of mathematics that they never before could have even began to imagine or understand. The U.S Department of Education is developing a plan, The National Education Technology Plan, to incorporate technology properly into the classroom. The goal of this plan is to improve student learning and to prepare students for the world we live in today. The Secretary of Education, Rod Paige, feels that ?America?s prosperity in the 21st century rests largely upon the success of our education system to equip citizens with the knowledge and skills needed to thrive in our global economy. As innovation drives economic growth, it is incumbent upon us to explore innovative means of improving learning and instruction. Education is no longer limited to our early years; it is now a life-long pursuit and we need new systems and tools to meet this need. We are barely scratching the surface of technology?s potential to transform the way we learn.? I believe that technology can improve student learning and achievement if used correctly. It can help students to develop the knowledge and skills Rod Paige discusses. Understanding key math points is essential to being successful in our world. Technology can put an image to a word problem, a 3-D shape to an equation, a solution to an ?impossible? example. There are many things technology can do, a... ...ass notes and assignments so that when my students are sick they aren?t held behind. I feel that parent/teacher communication is very important, because as a teacher, I cannot follow my students home and make sure they do their homework. But if a parent sees that their child?s grades are suffering in the homework section or if they read on the website there is a homework assignment, then they can make sure their child does his/her homework. Technology will help me as a teacher in the future and is helping teachers as they teach now. As technology changes, hopefully I will be able to incorporate new types of technology into my classroom as needed. Students will also become better learners using technology as it is beginning to be more and more incorporated into the classroom. Technology can have a very powerful positive effect on learning as well as teaching. Technology in the Classroom Essay -- Education School Computers Technology in the Classroom Technology is everywhere and used in every part of life. Practically every job uses some form of technology. It is important for students to learn how to use technology in order to function in this technology-based country. But it is also extremely important for students to learn using technology. Technology has the capability of opening all students eyes to a world of mathematics that they never before could have even began to imagine or understand. The U.S Department of Education is developing a plan, The National Education Technology Plan, to incorporate technology properly into the classroom. The goal of this plan is to improve student learning and to prepare students for the world we live in today. The Secretary of Education, Rod Paige, feels that ?America?s prosperity in the 21st century rests largely upon the success of our education system to equip citizens with the knowledge and skills needed to thrive in our global economy. As innovation drives economic growth, it is incumbent upon us to explore innovative means of improving learning and instruction. Education is no longer limited to our early years; it is now a life-long pursuit and we need new systems and tools to meet this need. We are barely scratching the surface of technology?s potential to transform the way we learn.? I believe that technology can improve student learning and achievement if used correctly. It can help students to develop the knowledge and skills Rod Paige discusses. Understanding key math points is essential to being successful in our world. Technology can put an image to a word problem, a 3-D shape to an equation, a solution to an ?impossible? example. There are many things technology can do, a... ...ass notes and assignments so that when my students are sick they aren?t held behind. I feel that parent/teacher communication is very important, because as a teacher, I cannot follow my students home and make sure they do their homework. But if a parent sees that their child?s grades are suffering in the homework section or if they read on the website there is a homework assignment, then they can make sure their child does his/her homework. Technology will help me as a teacher in the future and is helping teachers as they teach now. As technology changes, hopefully I will be able to incorporate new types of technology into my classroom as needed. Students will also become better learners using technology as it is beginning to be more and more incorporated into the classroom. Technology can have a very powerful positive effect on learning as well as teaching.